About Me.

Rolland Kganyago

Contact Me

Background.

Bakang Rolland Kganyago

Welcome! I’m Bakang Rolland Kganyago, a passionate and results-driven digital marketer with over 7 years of experience helping businesses amplify their online presence, connect with their audiences, and achieve measurable growth.

Throughout my career, I’ve worn many hats in the ever-evolving world of digital marketing -strategist, storyteller, data analyst, and problem solver. Whether it’s crafting high-converting ad campaigns, building engaging content strategies, or fine-tuning SEO to get brands noticed, I thrive on finding creative and impactful ways to make digital platforms work smarter for businesses.

I’ve had the privilege of working full time for many a years with a UK based multinational company servicing three of its businesses within the SSA region furthermore collaborating with brands across industries, from startups eager to make their mark to established companies ready to scale.  My expertise spans:

  • Web Design: Crafting visually stunning and user-friendly websites that captivate and engage visitors.
  • Performance Marketing: Creating data-driven campaigns that drive ROI across platforms like Google Ads, Facebook, and LinkedIn.
  • Content Marketing: Building meaningful narratives that resonate with target audiences and build lasting relationships.
  • SEO & Analytics: Optimizing visibility and using insights to continuously refine strategies for maximum impact.
  • Social Media Strategy: Growing communities and turning followers into brand advocates through thoughtful, authentic engagement.

At the heart of everything I do is a deep understanding of the balance between creativity and data. I believe every brand has a unique story to tell, and my mission is to help share that story in ways that inspire action.

When I’m not working on campaigns, you can find me exploring the latest marketing trends, sipping coffee while brainstorming big ideas, or enjoying a session at the gym.

Curious how we can work together to take your digital strategy to the next level? Let’s connect!

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Education.

University.

2024

MANCOSA

Honours in Marketing Management

2019

Monash University

Bsc Degree Double Major: Marketing and Management

Online Certification.

2025

Google Skillshop

Google Ads Search Certification, Google Skillshop

Google Analytics Certification, Google Skillshop

2025

HubSpot Academy

Digital Marketing

Inbound

Inbound Marketing

SEO II

Social Media Marketing II

Content Marketing

Skill set.

technical Skills.

My journey through the ever-evolving digital landscape has honed my skills in SEO, PPC, social media marketing, content creation, web design and analytics

WordPress Web Design
0%
Content Creation
0%
Google Ads
0%
SEO
0%
Social Media Marketing
0%
Web Copywriting
0%

Platform knowledge Includes: Google Adwords, Google Analytics, Google Search Console, HubSpot, Meta Business Suite, LinkedIn, SearchMetrics, SEMRush, Canva, Adobe After Effects, DaVinci Resolve, Adobe Premiere Pro, Elementor Pro

Professional Experience.

'25 - Present

ETC Consult PTY Ltd.

Head of Sales and Marketing

  • Strategic Leadership: Developed and implemented cohesive sales and marketing strategies for each of the three brands (under ETC Consult), aligned with overall business objectives. Defined brand positioning, target markets, and value propositions, ensuring each brand maintains a distinct identity while leveraging synergies across the group.
  • Sales Management: Oversaw the sales performance across all brands, setting targets, forecasting revenue, and ensuring delivery against KPIs. Implemented CRM tools (HubSpot) and data-driven processes to optimise sales efficiency and customer lifecycle management.
  • Marketing Management: Drive multi-channel marketing strategies, including digital, content, brand, and performance marketing for each brand. Oversee the development of marketing campaigns, events, product launches, and promotions tailored to each brand’s audience.
  • Budget & Performance: Develop and manage the sales and marketing budget, ensuring cost-effective allocation across brands. Monitor and analyze ROI of campaigns and sales activities, using data to guide future strategies.
  • Team Leadership: Build and lead a high-performing, cross-functional sales and marketing team. Promote a culture of innovation, accountability, and continuous improvement.
'25 - '25

ETC Consult PTY Ltd.

Marketing Manager

  • Strategy Development: Develop and implement brand-specific marketing strategies in collaboration with the Managing Director. Align marketing activities with the company’s overall business and growth objectives. Conduct competitor and market analysis to identify opportunities and areas for improvement.
  • Campaign Management: Plan, execute, and manage multi-channel campaigns (digital, email, social media, content, PPC, SEO, offline).
  • Digital Marketing: Manage and optimize the company’s online presence across websites, SEO, paid media, and social media. Monitor and report on campaign performance using analytics tools (Google Analytics, Meta Ads, etc.).
  • Collaboration & Stakeholder Management: Liaise with sales, product, and customer service teams to align messaging and marketing efforts.
'24 - Present

Roilane Tours Pty Ltd.

Managing Director (formerly), Silent Partner (present)

  • Strategic Planning: Developing comprehensive marketing plans that align with business goals and enhance the business’ market position.
  • Brand Management: Cultivating a strong brand identity through targeted campaigns, social media presence, and community outreach.
  • Operational Oversight: Ensuring the seamless operation of our fleet and tours, from logistics to customer service.
  • Customer Experience: Elevating the customer journey by continuously improving our services and offerings based on feedback and market trends.
  • Team Leadership: Inspiring and mentoring our team to achieve their highest potential and deliver exceptional service.
    Partnership
  • Development: Building and nurturing relationships with key stakeholders, partners, and clients to expand our reach and impact.
'23 - '24

Rentokil Initial Pty Ltd.

Digital Marketing Manager

  • Strategy Development: Creating and implementing comprehensive digital marketing strategies that align with Rentokil’s overall business objectives for the SSA region.
  • SEO & PPC Management: Optimizing our website for search engines and managing pay-per-click campaigns to increase visibility and drive traffic and lead generation.
  • Content Marketing: Developing and overseeing the creation of valuable and engaging content, including blogs, videos, and social media posts, to educate and inform our audience about the business’ products and services.
  • Social Media Management: Managing our social media platforms, creating compelling content, and interacting with our online community to build strong relationships.
  • Data Analysis: Utilising analytics tools to monitor and analyze the performance of digital campaigns, making data-driven decisions to optimize results.
  • Collaboration: Working closely with cross-functional teams, including sales, customer service, and operations, to ensure a cohesive and integrated approach to marketing.
'21 - Present

Rolland Digital pty ltd.

Freelance Digital Marketer

  • WordPress Website Development: Creating visually stunning and highly functional websites tailored to your brand’s needs using WordPress.
  • SEO & SEM: Implementing effective search engine optimization and search engine marketing strategies to enhance online visibility and drive organic traffic.
  • Content Creation: Developing engaging and relevant content that resonates with client’s target audience and supports their marketing goals.
  • Social Media Management: Building and managing social media profiles to foster community engagement and brand loyalty.
'18 - '23

Rentokil Initial Pty Ltd.

Digital Marketing Executive

  • SEO & SEM: Optimizing our website for search engines and managing search engine marketing campaigns to increase visibility and drive traffic.
  • Content Creation: Developing high-quality content, including blogs, articles, videos, and social media posts, that resonate with our audience and promote our pest control solutions.
  • Social Media Management: Overseeing our social media platforms, creating engaging content, and fostering a strong online community.
  • Analytics & Reporting: Using analytics tools to monitor and measure the performance of digital marketing campaigns, and providing insights to optimize strategies.
  • Paid Advertising: Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and social media to maximize ROI.
  • Collaboration: Working closely with the marketing team, sales department, and other stakeholders to ensure a cohesive and integrated approach to marketing.
'18 - '18

Rentokil Initial Pty Ltd.

Marketing Intern

  • Content Creation: Assisting in the creation of engaging content for blogs, social media, and email campaigns.
  • Social Media Management: Helping to manage and monitor our social media platforms, scheduling posts, and interacting with our online community.
  • Market Research: Conducting research to gather insights on industry trends, competitors, and target audiences.
  • Campaign Support: Assisting in the planning and execution of marketing campaigns, including tracking and reporting on performance metrics.
  • Data Analysis: Analyzing data from various digital marketing channels to help optimize strategies and improve results.
  • Administrative Tasks: Providing support with administrative duties such as organizing marketing materials, maintaining databases, and coordinating meetings.

My Services

Web Design

Your online presence is your digital storefront, and it needs to captivate your audience and convert visitors into clients. I offer expert WordPress website design services that align with your brand’s vision and marketing goals.

Schedule An Appointment

Consultancy

 As a seasoned digital marketer, I’m here to help your business thrive in the online landscape. With my in-depth knowledge and strategic approach, I provide tailored consultancy services that drive results and accelerate growth.

Schedule An Appointment
Freelance work

Freelance

With over 7 years of experience in digital marketing, I provide  top-notch freelance services that drive real results. From startups to established businesses, I have a proven track record of successful digital marketing strategies 

Schedule An Appointment

Contact Me.

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